Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Longest ever period of UK new car sales growth

The SMMT (Society of Motor Manufacturers and Traders) has released the new car registration data for May 2014, and revealed that the UK new car market is officially experiencing its longest period of growth since records began. Sales in May were up 7.7% compared to 2013 – making it the 27th consecutive month that figures have increased. A grand total of 194,032 new cars registered also represents the most units sold in May since 2004.

Ford truck-design boss leaves for job outside the industry

Pat Schiavone, Ford Motor Co.'s truck design chief, is leaving the company for a job outside the industry. Ford spokeswoman Marcey Evans on Monday confirmed Schiavone's resignation, effective Jan. 4.